TOWN CENTRE VIRTUAL CHRISTMAS LIGHT SWITCH ON LAUNCHES ‘SWINDON’S ILLUMINA’
inSwindon BID announced the transformation of the traditional Christmas Light Switch-On into a free-to-access live streamed event for 2020, as part of ‘Swindon’s Illumina’ back in August. The new campaign aims to drive footfall safely into the town centre in support of all businesses through visual, virtual and digital experiences across the festive season.
This year’s virtual event was dedicated to the amazing work of Great Western Hospitals NHS Foundation Trust, emergency services and all keyworkers throughout the Covid-19 pandemic and featured an exclusive projection, light and fire show for the switch-on moment, as this Christmas lights illuminated the town centre.
inSwindon BID Manager, Anita Bellinger said, “We are thrilled with the support and reaction from the local community. We had people tuning in across Swindon and even from Oxford and as far as Bournemouth, and we know that the virtual event will continue to reach even more people in the lead up to Christmas, which is a wonderful way to raise awareness of our town centre across the festive period.”
This year’s virtual event was dedicated to the amazing work of Great Western Hospitals NHS Foundation Trust, emergency services and all keyworkers throughout the Covid-19 pandemic and featured an exclusive projection, light and fire show for the switch-on moment, as this Christmas lights illuminated the town centre.
inSwindon BID Manager, Anita Bellinger said, “We are thrilled with the support and reaction from the local community. We had people tuning in across Swindon and even from Oxford and as far as Bournemouth, and we know that the virtual event will continue to reach even more people in the lead up to Christmas, which is a wonderful way to raise awareness of our town centre across the festive period.”
(In Swindon Town Centre Bid)